
What happened to LeBron James? And perhaps more importantly, what happened to his handlers who had so brilliantly created a narrative about who LeBron James is? LeBron supposedly had the competitive fire of Michael Jordan mixed with the selflessness of Magic Johnson. He was going to singlehandedly return glory to the NBA. He was a kid from Akron, Ohio who ditched high-profile agents, choosing instead to be represented by his hometown pals. Sure he had aspirations to be the first billionaire athlete, but his reputation and attachment to Ohio stood above all.
And that’s what makes this whole circus so dumbfounding.